Creating A YouTube Presence

One of the coolest stories about YouTube marketing comes from a company in Orem, Utah. Blendtec makes high performance commercial blenders. Their primary market has been commercial. But, in part thanks to YouTube, they are creating and selling high end versions for the home market.

Blendtech’s “Will It Blend?” YouTube Advertising Campaign

As a regular practice, Blendtec has put its blenders through destructive testing for years. Sometime in 2006 Blendtec’s marketing director, George Wright, came upon the company owner, Tom Dickson, putting a blender through one of these tests. He was testing the blenders with heavy chunks of wood.  When Wright saw this he came up with an idea that would change the company.

Blendtec created five videos to post on YouTube. In those videos they attempted to blend marbles, a rake handle, a McDonald’s Big Mac Value Meal, and the combination of Chicken and Coke. The videos were a hit and within the first week of the campaign they had been viewed over 6 million times. That is what they call a “Viral Video” on YouTube, because it spreads like a virus.

Blendtec now has over 90 YouTube videos. They have been viewed over 80 million times. And their sales have increased over 700% since the start of the campaign.

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