Old Spice has taken it’s YouTube campaign VIRAL!

Sales doubled in one month for Old Spice. And a major part of the reason is the incredibly successful social media marketing campaign they have been putting on. Sales increased 107% over last month.

110 Million Requests To See Their Ads And Videos

The ads began on TV. But, when they hit YouTube, they went viral. Social media word of mouth (SOME WOM) has taken the number of views of the videos to over 110 million. That is more viewership than they get from a traditional broadcast on TV. And when people are viewing on YouTube, they are watching the video because they requested it.

This single video has over 16 million views:

When an ad comes on TV with 110 million viewers how many people do you think are watching it?

Popularity: 34% [?]