Toyota is promoting their Sienna SE on YouTube with a series of videos. As I am writing this article there are over 30 videos on the site. The primary one has been viewed over 8 million times. The video has generated 1787 comments. And the comments range from “Can I get a swagga wagon sign for my sienna?” to “Terrible”.

Cross Culture

The primary video is 2 minutes and 36 seconds. It features what looks like a conservative white family doing a rap video. And if you look at the comments and follow the links to the viewers making the comments you will develop an image of what a wide range of people these videos are reaching.

The video has a hint of risque flavor to it. An that makes it notable. As I noted above, one of the viewers responded to the video by sending a message that said “Terrible”. But I must admire companies that will work outside the conservative box. And YouTube allows them to do exactly that. People view YouTube videos because they want to, not because they are on a TV show they are currently watching.

Click here to see the video and tell us what you think about it. What are some of your favorite YouTube “outside the box” videos?

Popularity: 33% [?]