700 Billion Views

In 2010 more that 13 million hours of video content were uploaded and 700 billion video views took place on YouTube. That’s 1.9 billion videos viewed per day.

Growth exploded in 2010. As the year went by YouTube announced in March that more than 24 hours of content were being uploaded ever minute. And by May, YouTube had surpassed over 2 billion video views per day.

Changes To Gain More Traffic

Social media as a whole is continuing to expand in astronomical proportions. Facebook went over 500 million users in 2010. And Twitter signed on more that 1 million new users. And nobody shows any sign of slowing down.

In December YouTube has been experimenting with new home page layouts. Today, when I logged into YouTube, I was given the option to try a new page. It took me to a page that read:

Expermental YouTUbe Home Page

Want to use a different version of the YouTube homepage?

What we’re trying out:
•Combined list – Merges your subscriptions, friend activity, and recommendations into one easier-to-scan list
•Don’t miss a video – If a channel uploads 4 videos in a day, you’ll see all 4 – instead of just the latest video
•Delete anything – Hover over any video you don’t want to watch and click ‘x’
•Or just grey it out – Videos you’ve already watched will be greyed out – so even without deleting, you’ll know where you left off
•Help me re-find stuff I just watched – Your homepage will include your recent likes and favorites so you can easily get back to them
•Easy inbox – Links to your inbox (personal messages & comments) are front and center
•Load much more – Watch older videos – all without leaving the homepage

Quick tip: If you only care about your subscriptions, just click on “Subscription uploads” at the top – we’ll remember your setting

YouTube, like other social media businesses, is focused on continued rapid growth for their services. Businesses need to keep this in mind when planning their 2011 marketing. It is becoming a communication tool that can clearly communicate a message.

How are you going to use YouTube in your business in 2011?

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