A basic rule in social media is to offer something for nothing up front. That is what entices visitors to visit and then revisit your websites and blogs. One of the best ways to do this is through a “How-To” video.

KISS – Keep It Simple Stupid

A key to making a “How-To” video is to keep is simple, very simple. It may require narration, it may not. But, you need to put in some kind of sound in the content, even if it is just background music.

Show Your Business on YouTube

Make sure you are promoting your business in the video content, when you’re making your video. Show your business name and contact information. That could be via a shirt worn by a video subject, a sign displayed in the video background, or a number of other methods.

Here is an example of a “How-To” video that shows you how to hang a door:

Another way to provide a how-to video is to go find one that has already been created on YouTube and post it on your site. The primary disadvantage to this is that the video does not contain your company information. However, it does give viewers a reason to make another trip to your website if they think they will learn something from the visit. And you should have your contact information posted on your website.

What are some good “How-To” videos you have seen on YouTube?

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