I’m Not A Video Expert

I have a little knowledge of how to create a video. In fact I only have one that I created posted on this site (Click here for Starnes ring cleaning video). Everything else is from YouTube postings created by other people. And what did it cost me? Nothing!

Sources Of Videos

A way I find many of my videos is simply to search for them on YouTube. You can do the same thing. If you’re selling golf equipment then you need something on your website that will interest golfers. What would they like? How about some tips on how to improve their golf swing?

I just did a search on YouTube for “golf swing tips” and I checked out a couple of videos. I found one that interested me, so I’ve posted it here.

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It’s easy to do. Just look for the <embed> button below the video. Click it. A box of code will display on the left. Copy the code and paste it in the code section of your blog or website.

Monitor The Videos You’ve Posted

When you link a video to your blog, or other Social Media, you put yourself at the mercy of the person who controls that video on YouTube. If they remove it, then your link will go to a blank presentation. So you need to monitor the videos you have posted on a regular basis. Go to your blog and check each video. Once you see that it starts, you know it hasn’t been removed. And it may pay to watch the video in it’s entirety, just to make sure the content is still desirable.

YouTube Wants More of Your Time

Google, which owns YouTube, is trying to get the average user to take some of the five hours she spends watching TV and spend more of it watching YouTube. This mission is a little different from what Google does with their primary search engine.

“Google is all about giving you information quickly and then getting you to leave. YouTube wants to give you information that will make you want to stay” said Quentin Hardy, executive editor of Forbes.

Improving Their Search Tool

One way they are attempting to accomplish this goal is to improve their search engine. With 24 hours of content posted every minute, YouTube users have more videos to filter through before they find what they want. And many users are missing great content.

by Huck Huckabee

YouTube is launching their new feature called “Topics.” With this tool YouTube will hone in on comments from video viewers, sites that have linked to the video and other videos the viewers have visited in the past. The algorithm will be incredibly complicated but over time will develop into a tool that will make YouTube more efficient.

Businesses need to create content in their YouTube videos that will generate comments and links. This will improve their ranking in the YouTube search.