Archive for the ‘Keep It Simple Stupid!’ Category

Ted From Accounting

Cisco is taking on Old Spice in the viral shower.

This could be a close one!

Who do You think will win this?

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One of the basic rules in social media is to offer something for nothing up front. That is what entices visitors to visit and then revisit your websites and blogs. One of the best ways to do this is through a “How-To” video.

KISS – Keep It Simple Stupid

A key to making a “How-To” video is to keep is simple, very simple. It may require narration, it may not. But, you need to put in some kind of sound in the content, even if it is just background music.

Show Your Business on YouTube

When your making your video, make sure your are promoting your business in the video content. Show your business name and contact information. That could be via a shirt worn by a video subject, a sign displayed in the video background, or a number of other methods.

Here is an example of a “How-To” video that shows you how to hang a door:

Another way to provide a how too video is to go find one that has already been created on YouTube and post it on your site. The primary disadvantage to this is that the video does not contain your company information. However, it does give viewers a reason to make another trip to your website if they think they will learn something from the visit. And you should have your contact information posted on your website.

What are some good “How-To” videos you have seen on YouTube.

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Google broke precedent this weekend by putting an ad up for the Super Bowl.

To quote the Wall Street Journal: “Google Chief Executive Eric Schmidt hinted on Saturday that something was coming when he tweeted: ‘Can’t wait to watch the Super Bowl tomorrow. Be sure to watch the ads in the 3rd quarter (someone said ‘hell has indeed frozen over’)’

Google does little promoting in places other than Google.

Google Follows KISS philosophy (Keep It Simple Stupid!)

There ad has no actors and not a word is said. Very little was invested in production. And I think it had the most power of any ad for the Super Bowl this year.

A lot can be learned here.

As of 1:21 on February 8, 2010 this has been viewed 1,790,047 times. Let’s see where it goes.

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When the Super Bowl was over I went to YouTube to vote for this as my favorite ad (just a hopeless romantic…).

For those as interested in marketing as I am, go to YouTube and search the Super Bowl ads. There are some good ones this year.

Thanks for reading. Comments and feedback are appreciated.

I hope this helps you improve your social media efforts. For those who want to get involved but don’t have the time or the staff to do so, I am available for hire. Please contact me.

Huck Huckabee
BusinessAndSocialMedia.com
huck@businessandsocialmedia.com
704-438-2910

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