Archive for the ‘Video Content’ Category

YouTube has just increased their video time limit to 15 minutes from non-partners. The change is the result of some sophisticated copyright tools that give copyright holders more control over their content. But, we’ll let the legal minds worry about that one.

How will the additional 5 minutes help you?

Popularity: 2% [?]

Ted From Accounting

Cisco is taking on Old Spice in the viral shower.

This could be a close one!

Who do You think will win this?

Popularity: 2% [?]

One of the basic rules in social media is to offer something for nothing up front. That is what entices visitors to visit and then revisit your websites and blogs. One of the best ways to do this is through a “How-To” video.

KISS – Keep It Simple Stupid

A key to making a “How-To” video is to keep is simple, very simple. It may require narration, it may not. But, you need to put in some kind of sound in the content, even if it is just background music.

Show Your Business on YouTube

When your making your video, make sure your are promoting your business in the video content. Show your business name and contact information. That could be via a shirt worn by a video subject, a sign displayed in the video background, or a number of other methods.

Here is an example of a “How-To” video that shows you how to hang a door:

Another way to provide a how too video is to go find one that has already been created on YouTube and post it on your site. The primary disadvantage to this is that the video does not contain your company information. However, it does give viewers a reason to make another trip to your website if they think they will learn something from the visit. And you should have your contact information posted on your website.

What are some good “How-To” videos you have seen on YouTube.

Popularity: 2% [?]

I’m Not A Video Expert

I have very little knowledge of how to create a video. In fact I only have one that I created posted on this site (Click here for Starnes ring cleaning video). Everything else is from YouTube postings created by other people. And what did it cost me? Nothing!

Sources Of Videos

A way I find many of my videos is simply to search for them on YouTube. You can do the same thing. If you’re selling golf equipment then you need something on your website that will interest golfers. What would they like? How about some tips on how to improve their golf swing?

I just did a search on YouTube for “golf swing tips” and I checked out a couple of videos. I found one that interested me, so I’ve posted it here.

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It’s easy to do. Just look for the <embed> button below the video. Click it. A box of code will display on the left. Copy the code and paste it in the code section of your blog or website.

Monitor The Videos You’ve Posted

When you link a video to your blog, or other Social Media, you put yourself at the mercy of the person who controls that video on YouTube. If they remove it, then your link will go to a blank presentation. So you need to monitor the videos you have posted on a regular basis. Go to your blog and check each video. Once you see that it starts, you know it hasn’t been removed. And it may pay to watch the video in it’s entirety, just to make sure the content is still desirable.

Popularity: 5% [?]

YouTube videos are easy to create and easy to post. They are perfect for small businesses. The first question many of my customers come up with is what to post on YouTube.

Provide Advice To Your Customers

One of the best things to put on YouTube is a video that shows your customers a service you provide. When a viewer sees the detail that goes into the service you provide, they often see details that they were not aware of. This increases the level of your expertise in the eyes of the customer.

Look at this example we did for Starnes Jewelers:

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This video was created with a Flip video camera and was taken in less than an hours time. Then edited with some basic video software.

What’s keeping you from creating a video?

Contact us at businessandsocialmedia.com if we can help you with your social media marketing.

Popularity: 8% [?]

KISS – Keep It Simple Stupid!

Your YouTube videos need to entertain, educate or inform. Otherwise, no one will watch them.

Keep and eye television commercials when you watch them. What kind of backgrounds are in the video? What colors are used? How big is the subject? What kind of aduio accompanies the video?

I’ll bet you find that the videos with simple content is the easiest to remember. Keep that in mind when making your video. Here is a good example:

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Simple!

Popularity: 7% [?]